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Wednesday, January 04, 2006

Market Recap
The rally in the market continued for the second day in a row as buyers stepped in during the last hour of trading.  At first it looked like the market was not going follow through from yesterday's move up, but late in the day the buying began, taking the Dow up 32 points, the Nasdaq up another 20 points and the S&P gained 5 points.  Believe it or not, the S&P is at new 4.5 year highs.  Along with a nice market move over the last couple of days, there have been many individual stocks that have had nice runs and many more that are setting up for continued advances.  From our bulletin, there were some super moves today: BOOM, BCRX, GIGM, HOLX, INSM, ISRG, MIND, and SIFY.  

Much to our surprise, we are already 100% long in the STHQ portfolio.  We had not planned to take this many positions so quickly but we have to take advantage of the market momentum when we can.  9 of our 10 positions are in the green with ARNA and GIGM leading the pack, up over 8% each so far. 

The Cost of Doing Business
As we begin a new year, you should consider setting up your trading activity into a small business if you have not already done so.  The beginning of the year is always the best time to set things up and tonight we will talk about the cost of such a business. 

Every business person knows, if you plan to launch a new business, no matter what type of business it is, a restaurant, a semiconductor firm, a beauty salon or a stock trading business, you will have certain costs associated with conducting your activity.  A business normally has expenses such as paying the rent, payrolls for employees, raw materials, electricity, etc. These are costs directly or indirectly connected with the product or service produced by the company.

We as traders also have to deal with the various costs associated with this business.  The costs we are familiar with are slippage and commissions, but there are other costs that you may not realize are part of operating your trading business.  There are costs directly associated with technology. Depending on how active you plan to be, the computer system you use will be an important asset. If you plan to trade for a living, do not try to save a buck by buying the cheapest PC system you can find or the one that is on sale the week you are looking for one.  Your computer system is your life line when trading stocks.  You will also need a good trading platform such as Esignal, TradeStation, Interactive brokers or Cyber Trader to name a few.  Your internet connection is even a cost of doing business.  These typically fixed technological costs have to be factored in your business plan, because they are part of your "overhead". 

The variable costs are the commissions and slippage.  These costs will depend on the level of activity you have with your business of trading. The repercussions of commissions and slippage into your overall cost of doing business will depend on the style of trading you perform, and should be considered in your trading plan. 

Commissions and slippage levels become more critical to the very short-term oriented micro-scalper, who performs dozens of transactions on any given day and looks to make a small gain in each one. As the timeframes you trade become longer (intra-day, swing trade or longer term trade), the costs of commissions become less relevant, since you are looking for a several point move instead of a few cents. 

Last but not least, consider the cost of your education.  As mentioned many times in past commentaries, education is a key factor in your chances for success in this business. Invest your time and money in a proper education and it will pay off big for you over the long run.  It is part of doing business as a trader.  Your $49 a month to STHQ is an example of this education cost and has to be factored into your costs of your trading business.  We feel what we offer is well worth the price and will be more than made up 100 times over in education you will learn trading with us. 

The point is, do not waste your time or money trying to cut costs, spend your time becoming more profitable.  Ultimately, it is your proficiency as a trader which will make these costs more or less relevant. I have never heard a successful trader complain about the cost of doing business.

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STHQ Chart Index
If you go to the chart index in the left side menu, you can review and study charts we have annotated for each stock listed in the past. 

Earnings Calendar
We have added the earnings link for each stock on the bulletin.  To access the link for earnings you can either use this link below or click the link on the bulletin for the corresponding ticker.  Click the online bulletin in the left side menu for access to the earning calendar for each stock listed.  It is not recommended to hold a position through earnings.  You can always buy the stock back after the dust settles. 
http://www.earnings.com

For New Members: 
Please take a moment to read the "How To Use The Bulletin" link at the bottom of the Bulletin page on the website. It is critical you understand how to use this trading tool before trying to trade the stocks mentioned. The effectiveness of your trades will diminish if you do not completely understand how the information is presented.







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