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Monday, November 28, 2005

Market Recap
As soon as the heavy hitters got back in the game today after the long holiday weekend, the profit taking occurred as we expected.  We mentioned last week that some selling may occur this week because the market was overbought and profits were bound to be taken sooner or later.  It took place today with the Dow losing 40 points, the Nasdaq down 23 points, and the S&P down 11points.  Although the profit taking was expected, we do not believe it will be a drastic decline for the market.  Just a healthy pullback for a couple of days to form a bullish flag on the indices and then the rally should continue, making new move highs.  It is normally hard to predict what will happen in the market from day to day, but we got it right last week by locking in our gains and going to cash.  Hopefully we can time the pullback and subsequent rally correctly as well.  However, we never underestimate the power of the market in either direction. If you are still long, keep tight stops in place.  As always in this market, it is best to expect nothing and prepare for anything. 

Know Your Stocks
Part of being confident about a position you take in a stock relates to having some understanding of the company behind the stock. Although it is impossible to know every little detail about the day to day operation of every business you buy stock in, it does help if you have a basic understanding of the type of business they are in and how news (positive or negative) may relate to and impact a company and their stock. 
Obviously we are not talking about day trading here.  In day trading, we do not need to know anything about a company at all since we will close the position at the end of the day.  But for longer term holds (or even a swing trade you plan to hold for a few weeks or months) you may want to know a little something about the company.  For instance, you may want to know that RIMM has a patent infringement case against them that could shut down all the blackberries in the U.S. pending a judge's decision and that 70% of their revenue comes from those U.S. customers.  This is situation I would not feel very comfortable with holding a long position over night. Or, you may want to know that ISRG's surgical robots are only in 20% of U.S. hospitals and they have not even started marketing their robots outside of the U.S. There are still tremendous growth opportunities for the company both in the U.S. and abroad so you may want to know that before you take a short position in the stock. 

Not Essential but, it Doesn't Hurt
Knowing the company before you take a position in a stock will not only help you feel more comfortable about the position, but it will allow you to evaluate news which may be released regarding the company more quickly.  Knowing a company is not essential to traders, but it does not hurt to have the information available to you when making your trading decisions.  For investors, it is an essential part of investing for obvious reasons. 
When GOOG had its IPO, I was negative on the stock because I had seen and traded through the internet bubble of 2000.  I saw stocks trade over $200 that had no earnings.  I knew GOOG was profitable but had no idea how profitable or how much their growth rate was.  It was not until after their 2nd quarter earnings report that I decided to read the report and look through the 10K.  After that eye opener, I decided to research the company more.  I could have bought the stock at $100 on the first day of trading but instead my prejudice about the internet bubble got the best of me and I failed to even look into the possibilities of an investment. 

Not So Late After All
The stock was $180 when I first started to look into the company and finally at $225 I took my first position.  For me, it was not a trade, it was an investment. I realized at that time that this company was going to be huge.  The possibilities for it were endless.  We are all searching for the next MSFT and for me; I believed then that GOOG had the best chance of becoming the powerhouse MSFT once was.  Companies like MSFT do not come around very often. So when a company with that potential does come around, I want to be up to my neck in it.  I never would have been involved with GOOG if I had not done the research to be able to “know“ the company. I was a little late with my entry at $225 but right now, at $425 a share (200 points above my entry), it really does not seem so late after all. 

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STHQ Chart Index
If you go to the chart index in the left side menu, you can review and study charts we have annotated for each stock listed in the past. 

Earnings Calendar
We have added the earnings link for each stock on the bulletin.  To access the link for earnings you can either use this link below or click the link on the bulletin for the corresponding ticker.  Click the online bulletin in the left side menu for access to the earning calendar for each stock listed.  It is not recommended to hold a position through earnings.  You can always buy the stock back after the dust settles. 
http://www.earnings.com

For New Members: 
Please take a moment to read the "How To Use The Bulletin" link at the bottom of the Bulletin page on the website. It is critical you understand how to use this trading tool before trying to trade the stocks mentioned. The effectiveness of your trades will diminish if you do not completely understand how the information is presented. 








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