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Sunday, August 14, 2005

Market Recap
 A fifth consecutive record high for crude oil prices on Friday when it reached an amazing $67.10 a barrel during the day.  Oil closed at a record high of $66.86 a barrel.  These high oil prices deterred stocks from gaining ground once again as this market see saw's back and forth with what has been some wild intra day volatility lately.  On Friday, the late day bounce that we are used to seeing was absent and stocks for the most part could not find a buyer late in the day.  The violent sell off ended with the DOW down 85 points, the NASDAQ down, 17 points and the S&P dropping 7 points.  Even though the market sold off Friday, we have to remember that although oil was up all week, so was the DOW and the S&P.  Both of these indexes closed the week in the green despite the oil situation and that to me is a positive event.  The Bears may have won the battle on Friday but the Bulls won the war for the week. 

The Importance of a Profit/Loss Plan
 Every trader who is serious about trading knows the importance of a profit/loss plan.  Trading is not about buying low and selling high, although we all would like to think that in a perfect world.  It would be nice to buy at the low and sell at high, but let's get real, it is nearly impossible to do that on a consistent basis, if ever. All traders are human and suffer from the emotions that tend to sway our judgment and it is in our nature to hate losing. Taking a big loss on a stock is not only detrimental to our bottom line, it also hurts our egos.

 Time and time again, novice traders take profits by selling a stock that has appreciated in price but for some reason, they tend to hold losers in hopes of a rebound. They hold onto this declining stock until their investment shrivels to a fraction of what they originally paid. They do just the opposite of what they should do.  They sell the winners and keep the losers and wonder why their bottom line continues to decrease.  The professional trader will cut the losses immediately and let their winners run.  This is how fortunes are made in stocks.  Nickel and dimming for small profits are for the amateur traders, not for the serious trader who trades for a living.  One solution we have to solve this problem is to adapt a disciplined profit/loss plan.  The profit/loss plan is a set of limits that determine the maximum loss or gain an investor will take on a stock. Containing losses is the most important part of any trading plan and is crucial to a sound strategy. 

 We all make mistakes and get into trades that go the wrong way.  All of us have lost money in the stock market at some point in our trading experience.  What sets the good traders apart is their ability to recognize their bad trades and get out of them before any serious damage is done.  A profit/loss plan helps you recognize your mistakes by allowing you to separate your emotions from your trading. Trades should be recognized as simply a vehicle to increase your cash flow, not build your ego.  If you look at them in that light, it will be much easier for you to let go of your losses and therefore control them.

Devising Your Plan
 One factor that you must consider when devising your profit/loss plan is your risk tolerance.  Your risk tolerance will depend on factors such as your personality, your time frame, and your available capital. 

Carrying Out Your Plan
 Once you have decided on your numbers, whether they are conservative or aggressive, you have to put the plan into action with as few hitches as possible. Remember, this plan has a double requirement. You must sell your stocks: 1.) If they fall to a certain level and 2.) If they rise to a certain level, you have to set a trailing stop to lock in the profit.  

 The stop loss ensures that you will not get burnt on a down market, especially if you are not able to watch it every second. When you enter in your order with your broker, set the stop price at your maximum loss percentage and then sit and wait. If the price ends up appreciating to your upper boundary, adjust your stop up to protect your profit.

Staying Disciplined
 You will have to remember that the whole idea of the plan is to establish strict guidelines for when to sell. Sure, it hurts to see a stock continue to rise once you have sold it, but it is often better to sell on the way up than to wait until you have to dump the stock while the price is collapsing after its peak. 

Things to Remember
 Please keep in mind that our example figures are generalizations. Devising your plan requires detailed research, analysis, self-assessment, and a realistic outlook. 

 Here are some things to remember:
- A stock that declines 50% means that you will need to double your money (a 100% gain) to break even. Controlling losses is key to sound investing. 
- Making mistakes is human nature. Once you realize this, you will find it easier to move on. 
- Buying a stock and holding onto it for a very long time does not mean that you will make money. The Buy and Hold strategy will work if you monitor the stocks through each stock market cycle and know when to sell them. 
-The most important part of devising a profit/loss plan is sticking to it! 

STHQ Chart Index
 If you go to the chart index in the left side menu, you can review and study charts that we have annotated for each stock listed in the past. 

 For New Members
 For all of the new members with us, please make sure to read the link “How to use Bulletin” at the bottom of the Bulletin page on the website. It is critical that you know how to use this trading tool before trying to trade the stocks mentioned. The effectiveness of your trades will diminish if you do not completely understand how the information is presented. 

Earnings Calendar
We have added the earnings link for each stock on the bulletin.  To access the link for earnings, you can either use the link below or click the link on the bulletin for the corresponding ticker.  Click the online bulletin in the left side menu for access to the earning calendar for each stock listed.  It is not recommended to hold a position through earnings.   You can always buy the stock back after the dust settles. 
http://www.earnings.com

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